Investing in Regenerative Agriculture Podcast: Propagate Ventures
Propagate Ventures, scaling up agroforestry to every farm
Welcome Investing in Regenerative Agriculture, investing as if the planet mattered.
Where I interview key players in the field of regenerative agriculture, people who are scaling up the sector by bringing in new money or scaling up the practises on the ground.
I had a long and very interesting conversation with Ethan, Jeremy and Harry, the co-founders of Propagate ventures. Our conversation ranged from chestnuts to crowdfunding and how to get more impact investors into the agroforestry space.
As you will hear, we suffered from a bad internet connection which resulted in a lower sound quality. Sorry for that! This is a side project for me and I’m not investing the resources yet to get the quality to a studio level.
The reason to start Propagate:
For most farmers putting their money in treecrops for a long term investment was too risky
Why is Propagate working with companies? They can bring purchasing power and with purchase agreements lower the risk of planting trees.
Similar how Power Purchase Agreements have changed the solar industry and got large institutional investors onboard:
Example on how Propagate is working with a natural cosmetic company and their purchasing influence:
Pre purchase agreements are key to allow to create some certainty for the farmers to put trees in the ground long term.
More about the cosmetics Oneka Schampoo company, going from carbon offsetting to carbon insetting.
So what about retail investors?
Propagate is very interested in retail investors but feels it is too early to start catering to them, despite the huge interest from consumers to invest.
They like Wunder solar, which isn’t for retail investors either but has lowered the barrier to enter significantly.
Chestnuts?! Why are they so interested in them? “like corn which grow on a tree!”
Propagate explaining why Chestnuts are amazing: