Hershey Traces It Back with New SourceMap Transparency Tool

As consumers increasingly demand to know more about their food, transparency is becoming a top priority for brands. Providing information not only about ingredients, but where and how ingredients are produced is becoming common practice — and those who abstain from such actions are at risk of falling behind.

The Hershey Co. has announced new plans to take its transparency efforts to the next level, with the introduction of Sourcemap, an interactive pilot experience that provides consumers with a glimpse into the company’s supply chain. The interactive map shows where Hershey’s manufacturing facilities are located, as well as the origins of key ingredients for two of its most iconic products: Hershey’s Milk Chocolate with Almondsand Reese’s Peanut Butter Cups.

By clicking on each ingredient’s icon on the map, consumers can learn more through a gallery of information, photos and videos, including how the ingredient is farmed and harvested, and details about Hershey’s sustainable sourcing initiatives in different communities.

SOURCE: Sustainable Brands