Regenerative Agriculture Reaches A Tipping Point
Written by Savory Director of Market Engagement and Public Outreach, Chris Kerston
On a beautiful sunny March day in Southern California, a great annual gathering takes place. Marked by the bustle of pedicabs in the streets, tote bags and yoga mats flung over shoulders, and ubiquitous white badges flopping from necklace lanyards over crisp suits and hemp garb all the same, the masses ascend upon the Anaheim Convention Center to convene on the growing movement that is sustainable living. With over 100,000 people, Expo West is the largest natural and organic consumer-packaged-goods trade-show event in the world.
This is my second year in attendance. Last year I was asked to speak on a panel with Andre Leu from IFOAM and Kyle Garner from Organic India Tulsi Tea. The panel focused on soil health and we each talked about how agriculture could and must be “regenerative,” i.e. it must go beyond a zero-sum game. We are already too far out of balance, we cannot simply sustain the current scenarios, we must build equity back into the land base which supports us all, while simultaneously invigorating communities and rebuilding local economies. Journalists and brand managers frantically scribbled notes about this new term, “regenerative,” and asked many questions about the concept of going beyond sustainability. There were probably a half a dozen other presentations last year that I saw where this new concept of a regenerative narrative was presented.
SOURCE: Savory Institute